Downloadable E-Book. 49 pages. PDF.
Graham Brown, Freddie Benjamin and Ghani Kunto
Youth Marketing 101 lays out the essence of youth marketing. Graham Brown, Freddie Benjamin and Ghani Kunto condensed more than 10 years of knowledge and insights from tracking and researching youth culture and behavior into this concise book. Taking key learnings from working with clients such as Red Bull, MTV, Disney, Monster Energy, Nokia and UNICEF, this book spells out the fundamentals of youth marketing so you can learn from their successes and avoid their mistakes.