Downloadable E-Book. 126 pages PDF.
Graham Brown, Josh Dhaliwal, Ghani Kunto and Freddie Benjamin
A 125 page guide for youth marketers to better understand and build bridges with young customers.
The Youth Marketing Handbook helps Youth Marketers better understand young customers. How do you involve them in the marketing process? How do you generate word of mouth? How do you increase your product launch hit rates and reduce waste? The mobileYouth team led by Graham Brown has published this indispensable guide featuring stories, data and case studies from around the world.