Youth Research by mobileYouth

[Report 12] Do mobile operators need an MVNO or sub brand to target the youth market?

mobileYouth

 

Overview

There are more than 800 MVNOs and more than 200 mobile sub-brands around the world - most of them targeting young customers with niche products and offerings. But do mobile operators need MVNOs and sub-brands for the youth market? To answer that we need to explore what do young people want from mobile operators. This briefing answers the following key questions on youth focused MVNOs and sub-brands:

 
1. What is the state of the global MVNO and youth sub-brand market?
2. What youth behavior myths lead operators to setup MVNOs and sub-brands?
3.What should mobile operators focus on to win the youth market?

 

Format

17 pages PDF. You will receive an email with a link to download the file upon purchase.

Table of Contents

1.   Cover
2.   Licensing and Copyrights
3.   In this briefing
4.   Executive summary
5.   Section 1. What is the state of the global MVNO and youth sub-brand market?
6.   More than 1000 MVNOs and sub-brands in the world
7.   MVNOs account for 3% of global subscribers
8.   Section 2. What youth behavior myths lead operators to setup MVNOs and sub-brands?
9.   Global MVNO and sub-brand trend is driven by 3 key youth behavior myths
10. Case Study Tracfone: Keeping it simple for customers to own and use a mobile phone
11. Case Study Ting Mobile: Giving customers control by providing transparent pricing & billing service
12. Case Study FreedomPop : A data only MVNO provides  innovative products that reduce risk of isolation
13. Section 3.What should mobile operators focus on to win the youth market?
14. Youth are most influenced by peer recommendation, not advertising
15. Good experience with the brand leads to recommendation from young customers
16. Good experience with mobile operators depends on quality of customer care and service
17. Need more insights and data?

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mobileYouth is a research advisory firm founded in 2001. We help companies understand and connect with youth to developer better customer insights, innovation and marketing.

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