Youth Research by mobileYouth

[Report 22] Social Media Best Practices: What can mobile brands do to engage youth on social media?

mobileYouth

 

Overview

Social media has come a long way since it early days. Today not only all mobile brands have a social media presence, but they all have more than a million Facebook likes and thousands of Twitter followers. So what do mobile brands do now with all the people on their Facebook pages and Twitter accounts? What are the best practices for mobile brands to engage youth on social media. This briefing answers the following questions relevant to social media, youth and mobile brands:

1. What should brands talk about on social media to generate conversations?
2. How can brands use social media to connect youth with each other?
3. How can brands generate positive reviews from youth on social media?
4. What is the key to engaging young Fans and generating online earned media?

Format

27 pages PDF. You will receive an email with a link to download the file upon purchase.

Table of Contents

1.   Cover
2.   Licensing and Copyrights
3.   In this briefing
4.   Executive Summary
5.   Executive Summary (Contd.)
6.   Section 1: What should brands talk about on social media to generate conversations?
7.   Youth follow brands that provide them with updates relevant to their social lives
8.   O2 UK Case Study: Create conversations around offline events organized by the brand
9.   Vodafone UK Case Study: Focus on the offline permission assets owned or sponsored by the brand
10. Youth are more likely to interact with peer generated content
11. Nokia Case Study: Post relevant user generated content to encourage youth participation
12. Section 2. How can brands use social media to connect youth with each other?
13. Brands apply traditional media strategy while using social media
14. Youth seek to connect with people, not brands, on social media
15. BlackBerry Case Study: Allow youth to connect with other youth on your social media platform
16. Boost Mobile Case Study: Use social media to collect insights into customer behavior around your product
17. Section 3. How can brands generate positive reviews from youth on social media?
18. Youth visit a brand’s social media account to share their positive/negative experience with the brand
19. User generated content like reviews, images & videos help build trust on brand on social media
20. Verizon Wireless Case Study: Curate positive customer reviews making it visible to other social media users
21. Verizon Wireless Case Study: Positive experiences are not necessarily related to purchase or usage occasions
22. Section 4. What is the key to engaging young Fans and generating online earned media?
23. Youth prefer to interact with a person when connecting with brands using social media
24. Vodafone UK Case Study: Reveal real names of account managers to put a human face to social media
25. O2 UK Case Study: Allow online account managers to showcase their personality on social media
26. Samsung Galaxy Case Study: Fans will share positive experiences generating earned media for the brand
27. Need more insights and data?

Related Products

About mobileYouth®

mobileYouth is a research advisory firm founded in 2001. We help companies understand and connect with youth to developer better customer insights, innovation and marketing.

Research Clients

Contact Us

UK: +44 203 086 8664
North America: +1 646 867 3635
Asia: +852 8199 9375
or use online contact form

Copyrights

"MobileYouth" & "Mobile Youth" are (R) registered trademarks.

All material published on this site is copyright of mobileYouth unless prior exception is provided. All imagery leased from Flickr under the CC commercial license remains copyright of their respective owners.