Overview

Retail, social media, payments, shopping, messengers, video are some of the many trends that will strongly impact the mobile industry in 2013. How is this going to affect handset brands, operator brands and mobile app developers? Which non-mobile brands are innovating to transform the mobile industry?

The mobileYouth research team highlights the top 15 brands that lead the way in defining the mobile industry.  This briefing is a collection of 15 case studies on how these brands are innovating and marketing their products, and what others can learn from them.

Format

23 pages PDF. You will receive an email with a link to download the file upon purchase.

Table of Contents

1.   Cover
2.   Licensing and Copyrights
3.   In this briefing
4.   Executive summary
5.   Summary: Brands #1 - #5
6.   Summary: Brands #6 - #11
7.   Summary: Brands #12 - #15
8.   Brand 1 Case Study: Every mobile brand has its fans
9.   Brand 2 Case Study: Offline retail, not online marketing, drives sales
10. Brand 3 Case Study: Young girls prefer empowerment over pink products
11. Brand 4 Case Study: Teens discover new social networks in search belonging & significance
12. Brand 5 Case Study: Youth want messaging apps that help them create Discrete Networks
13. Brand 6 Case Study: Youth use video chat for passive communication
14. Brand 7 Case Study: Long term strategies, not short term campaigns, lead to lasting success
15. Brand 8 Case Study: Reliable networks, not loyalty programs, lower youth churn
16. Brand 9 Case Study: Online peer-to-peer support communities increase youth loyalty
17. Brand 10 Case Study: Youth demand transparent prices, not cheap tariffs
18. Brand 11 Case Study: Customer Service, not marketing, wins Fans for your brand
19. Brand 12 Case Study: Mobile payments is about social context, not technology
20. Brand 13 Case Study: Trust is key to adoption of mobile payments
21. Brand 14 Case Study: Innovation is a function of corporate culture
22. Brand 15 Case Study: Every brand needs a mobile youth strategy, no matter what they sell
23. Need more insights and data?