Youth Research by mobileYouth

[Report 2] The mobileYouth Economy: The hidden value in mobile's long tail

mobileYouth

 

Overview

The mobileYouth Economy report gives you a better understanding of how the global mobile youth market is changing, new revenue opportunities for mobile brands and the role of youth in the future of mobile. 

Format

24 pages PDF. You will receive an email with a link to download the file upon purchase.

Table of Contents

I. Executive Summary

  • The new mobileYouth Economy
  • Youth are key growth drivers

 

II. Global Snapshot

  • Global Mobile Youth Ownership
  • Global Mobile Youth Revenues
  • Global Youth ARPU hits a ceiling

 

III. Short Term Regional Growth Markets

  • Mobile Youth Africa by Age Group
  • Mobile Youth Asia by Age Group
  • Mobile Youth Eastern Europe by Age Group
  • Mobile Youth Latin America by Age Group
  • Mobile Youth North America by Age Group
  • Mobile Youth Western Europe by Age Group 

IV. What's next for mobile?

  • What do global mobile owners need?
  • Future of mobile lies in its long tail

 

V. Youth will shape the future of mobile

  • Youth are most likely to sleep with their mobile
  • Youth drive growth of global SMS revenue
  • Youth will drive growth of future mobile services

 

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About mobileYouth®

mobileYouth is a research advisory firm founded in 2001. We help companies understand and connect with youth to developer better customer insights, innovation and marketing.

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