Youth Research by mobileYouth

[Report 20] Youth mobile shopping: make it social



This briefing answers the following key questions:

  1. How can retailers and mobile providers make mobile shopping appeal to youth?
  2. What exactly do youth want from the social aspect of mobile apps?
  3. How and why do youth engage in mobile shopping/purchase?


10 pages PDF. You will receive an email with a link to download the file upon purchase.

Table of Contents

  1. Cover
  2. Licensing and Copyrights
  3. Executive Summary
  4. Apps help youth reclaim social interaction
  5. Apps make shopping a social process
  6. Social media: a tool for shared experiences
  7. Discrete networks drive social shopping
  8. Mobile makes shopping social again
  9. Youth use mobile apps in a social context
  10. Need more insights and data?

Related Products

About mobileYouth®

mobileYouth is a research advisory firm founded in 2001. We help companies understand and connect with youth to developer better customer insights, innovation and marketing.

Research Clients

Contact Us

UK: +44 203 086 8664
North America: +1 646 867 3635
Asia: +852 8199 9375
or use online contact form


"MobileYouth" & "Mobile Youth" are (R) registered trademarks.

All material published on this site is copyright of mobileYouth unless prior exception is provided. All imagery leased from Flickr under the CC commercial license remains copyright of their respective owners.