Youth Research by mobileYouth

[Report 20] Youth mobile shopping: make it social

mobileYouth


Overview 

This briefing answers the following key questions:

  1. How can retailers and mobile providers make mobile shopping appeal to youth?
  2. What exactly do youth want from the social aspect of mobile apps?
  3. How and why do youth engage in mobile shopping/purchase?

Format

10 pages PDF. You will receive an email with a link to download the file upon purchase.

Table of Contents

  1. Cover
  2. Licensing and Copyrights
  3. Executive Summary
  4. Apps help youth reclaim social interaction
  5. Apps make shopping a social process
  6. Social media: a tool for shared experiences
  7. Discrete networks drive social shopping
  8. Mobile makes shopping social again
  9. Youth use mobile apps in a social context
  10. Need more insights and data?

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About mobileYouth®

mobileYouth is a research advisory firm founded in 2001. We help companies understand and connect with youth to developer better customer insights, innovation and marketing.

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