16 pages PDF. You will receive an email with a link to download the file upon purchase.
Table of Contents
2. Licensing and Copyrights
3. In this briefing
4. Executive summary
5. Section 1. Why are youth key to driving retail growth?
6. Youth are bigger per trip spenders compared to adults
7. Youth spend more across different retail outlets
8. Youth lead the discovery process
9. Section 2. What is the role of word of mouth in a brand’s retail strategy?
10. Youth are most influenced by peer recommendation
11. Youth prefer offline sources of product recommendations
12. Youth prefer face-to-face communication
13. Section 3. How can brands turn retail space into a social space for youth customers?
14. Shoppers use smartphones in-store to involve friends in the shopping experience
15. Women are more social when it comes to mobile shopping
16. Apple Store: Retail space as social space pays off