Youth Research by mobileYouth

[Report 16] Does Price Impact Youth Loyalty?

mobileYouth

 

Overview

 

In this report we look at the impact of mobile price on youth loyalty (measured as churn rates).

Mobile operators have traditionally employed 3 tactics in churn reduction:

  1. price discounting
  2. handset range
  3. customer service.

We review how each strategy impacts loyalty, particularly for young mobile customers. 

Format

14 pages PDF. You will receive an email with a link to download the file upon purchase.

Table of Contents

  1. Cover
  2. Licensing & Copyrights
  3. Executive Summary: Churn and Price
  4. Executive Summary: Churn and Price Competition
  5. Executive Summary: Churn and Experience
  6. Executive Summary: Churn and Influence
  7. Drive Profit through Loyalty not Price
  8. Discounting Undermines Loyalty
  9. Experience Drives Loyalty
  10. Experience #Fails Drive Churn
  11. Focus on Reducing Pain Points
  12. Frontline Key to Loyalty
  13. Churn is a Social Process
  14. Get more from the Youth Research Store

 

 

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mobileYouth is a research advisory firm founded in 2001. We help companies understand and connect with youth to developer better customer insights, innovation and marketing.

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