In this report we look at the impact of mobile price on youth loyalty (measured as churn rates).
Mobile operators have traditionally employed 3 tactics in churn reduction:
- price discounting
- handset range
- customer service.
We review how each strategy impacts loyalty, particularly for young mobile customers.
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Table of Contents
- Licensing & Copyrights
- Executive Summary: Churn and Price
- Executive Summary: Churn and Price Competition
- Executive Summary: Churn and Experience
- Executive Summary: Churn and Influence
- Drive Profit through Loyalty not Price
- Discounting Undermines Loyalty
- Experience Drives Loyalty
- Experience #Fails Drive Churn
- Focus on Reducing Pain Points
- Frontline Key to Loyalty
- Churn is a Social Process
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