Youth Mobile Culture Research by mobileYouth
[2013 Report 16] Does Price Impact Youth Loyalty?
mobileYouth
Overview
In this report we look at the impact of mobile price on youth loyalty (measured as churn rates).
Mobile operators have traditionally employed 3 tactics in churn reduction:
- price discounting
- handset range
- customer service.
We review how each strategy impacts loyalty, particularly for young mobile customers.
Format
14 pages PDF. You will receive an email with a link to download the file upon purchase.
Table of Contents
- Cover
- Licensing & Copyrights
- Executive Summary: Churn and Price
- Executive Summary: Churn and Price Competition
- Executive Summary: Churn and Experience
- Executive Summary: Churn and Influence
- Drive Profit through Loyalty not Price
- Discounting Undermines Loyalty
- Experience Drives Loyalty
- Experience #Fails Drive Churn
- Focus on Reducing Pain Points
- Frontline Key to Loyalty
- Churn is a Social Process
- Get more from the Youth Research Store
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mobileYouth is a research advisory firm founded in 2001. We help companies understand and connect with youth to developer better customer insights, innovation and marketing.
